VENDOR SPOTLIGHT: Susan Strauss York with Simply Personal and Event Studio LLC

Having worked with hundreds of couples and just recently finished planning her own wedding, Susan has so much knowledge to impart. Not to mention that she is amazing at what she does.
If you don’t know Susan yet, take this time to get to know her!
972-386-8000 or 1-800-393-8611
Q: Tell us about yourself… Did you always want this to be your career or did you stumble upon your talent by chance?
A: Major stumbling! I dodged it to the best of my ability! This journey began with a few friends seeing my talent and believing in me. They saw more potential than I saw in myself. I started doing a few invitations for friends of friends and I got so busy that I had to make a decision. Keep working for corporate or take a leap of faith and do what I truly love? I took a huge leap and we just celebrated our 5th birthday and launched a new website where you can order and design your own invitation on-line! I am very thankful for my friends that knew me better than I knew myself!

Q: How did you get started in doing this for weddings?

A: From the beginning, I have ONLY been interested in designing wedding invitations. I was in over 18 weddings right out of college and there was a major need for color and personality in their invitations. Once again my friends were the catalyst! I love to work with brides to pull out their creativity and personality to design something completely unique for them making their wedding invitation, simply personal. 
Q: What is the best part of your job?
A: Hands down, seeing the bride’s facial expression when they open the box. It is the most fulfilling and satisfying part of my job!
Q: What’s your best wedding story or your most memorable event?
A: The best wedding story for me is the wedding I didn’t have. It would take a novel to explain but instead of having the “wedding of my dreams” back in 2004 I chose to have the “marriage of my dreams” and called it off. I just got both dreams and married the right man for me on February 19, 2010. It was worth the heartache and the wait! If you are reading this and questioning if your fiancé is right for you or having doubts please talk to someone. You have not walked down the aisle yet and you have not said I do, it is NOT too late. Calling off a wedding is a lot less painful and less expensive than getting a divorce. Please contact me if you need someone to talk to!
Q: What’s been your biggest accomplishment to date… personal or professional?
A: I have planned corporate meetings and events all over the world. I have been to every major city in the U.S and planned events in Prague, London, Paris and Barcelona. The hardest and most rewarding event was a 17 day program in Santa Barbara, California for 2100 people. Having to manage 20 staff, a demanding client and inform 2100 people of where they needed to be and when took incredible focus, determination and energy. The program was incredibly successful and I am very proud of it! I have also taken groups to the Super Bowl which is also a cool professional moment I will never forget. I now co-own Event Studio, an event and wedding planning company in Dallas, Texas along with keeping up with Simply Personal!
Q: What words do you live by?

A: You are only as good as your last project.


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